Family Care Partners
Family Care Partners is an Urgent Care client with eight locations Florida. The marketing campaign consisted of creating Facebook and Display ads using three campaigns: Static Ads, Content Ads, and New Movers ads.
A custom audience was built based off the company's customer file. That audience was loaded into Facebook and was broken down by income. A Facebook pixel was also placed on the custom landing page to track users who booked an appointment at an urgent care center.
We were responsible for all aspects of the campaigns, including writing a marketing plan, creating copy, placing the ads, and monthly reporting.
Family Care Partners averaged over 1,000 conversions a month, generating an average of 25,000 monthly clicks, and an average CPA of less than $5.00. From April-August 2017, campaigns served over 5 million impressions.