Family Care Partners is an Urgent Care client with eight locations Florida. The marketing campaign consisted of creating Facebook and Display ads using three campaigns: Static Ads, Content Ads, and New Movers ads. 

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A custom audience was built based off the company's customer file. That audience was loaded into Facebook and was broken down by income. A Facebook pixel was also placed on the custom landing page to track users who booked an appointment at an urgent care center.

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We were responsible for all aspects of the campaigns, including writing a marketing plan, creating copy, placing the ads, and monthly reporting. 

 

Family Care Partners averaged over 1,000 conversions a month, generating an average of 25,000 monthly clicks, and an average CPA of less than $5.00. From April-August 2017, campaigns served over 5 million impressions.