How to Grow Your Savannah, Georgia Business with Digital Marketing

Jon Blalock
May 22
2 min read

Updated: Jun 23

In a historic city like Savannah, tradition meets innovation. And while charming storefronts and word-of-mouth still matter, today’s most successful Savannah businesses are investing in digital marketing to expand their reach, build brand loyalty, and increase sales — both locally and beyond.

Here’s how your Savannah business can harness the power of digital marketing in 2025.

1. Claim and Optimize Your Google Business Profile

For local businesses, your Google Business Profile is your #1 visibility tool. It helps you show up on Google Maps, in local search results, and in the “near me” searches that tourists and locals rely on.

Quick Wins:

Add photos of your storefront, team, or menu
Post regular updates or offers (Google Posts)
Encourage satisfied customers to leave reviews

2. Target Local Keywords for SEO

You don’t need to compete with national brands. By focusing on location-specific keywords, you can rank higher for searches happening right in Savannah.

Examples:

“Savannah GA hair salon”
“best seafood restaurant near Forsyth Park”
“marketing agency in Downtown Savannah”

Create blog content around local events, neighborhoods, and needs. Show Google — and your customers — that you’re active in the community.

3. Run Paid Social Ads with Local Targeting

Facebook and Instagram ads offer hyper-local targeting — you can reach people within a 5-mile radius of your business, by zip code, or even by specific interests like “Savannah State University” or “Tybee Island.”

Ideas:

Promote a weekend special to downtown foot traffic
Launch a campaign during Savannah’s tourist season
Retarget locals who visited your website but didn’t convert

4. Use Email Marketing to Stay Top-of-Mind

Whether you’re a service-based business or a retail shop, email marketing keeps you connected with your best customers. Send out promotions, event invites, or neighborhood news.

Bonus Tip: Segment your list — locals might get one message, tourists another.

5. Invest in a Mobile-Friendly Website

Savannah has a large population of students, young families, and tourists — and most of them browse on mobile. Your site needs to be fast, responsive, and easy to navigate on a smartphone.

Checklist:

Clear call-to-action (“Book Now,” “Call Us Today”)
Online scheduling or ordering (if applicable)
Click-to-call buttons and embedded map

6. Highlight Your Southern Charm Online

People love Savannah for its charm, hospitality, and culture. Don’t be afraid to let your personality show online — through visuals, voice, and content.

Ideas: